11/7/2022 0 Comments Soul for realI mean, it is the three of us, but it’s still Soul for Real. Choc, basically right now, is putting his concentration and his efforts into raising his family. What happened to Chris?īrian Dalyrimple: My brother Choc. We’re trying to brand ourselves from the time that we been to make ourselves a household name that everybody understands and knows that it’s real.ĪHHA: I notice you have three members in the group as opposed to four. Basically, making ourselves a whole entity aside from just, you know, a hot group. We are entertainers to the fullest as far as Dre and Jason doing Notorious Beatmakers productions and Aljoba Music, which is our label that we own. The group recently took a break from working on their new release to chat about the album, why they’re down to three members, the lack of groups in today’s R&B, and valuable lessons that still carry weight to this day.Ī Alternatives: It’s been eight years since your last album came out, what have you guys been up to?īrian Dalyrimple: We’ve been basically mastering the craft of being more than just artists. And with production on the album from the Justice League, Dre, and Jason’s production company Notorious Beatmakers, Soul for Real is on tap to regain their place in the competitive R&B landscape The first single from the project, "1 Man," features D-Block rapper Jadakiss. In short, the collective has grown up, taken their careers in their own hands with their record label Aljoba Music Group (AMG) and is currently in the studio working on a new album called The Unknown. In the years since they hit the scene, Soul for Real has released two albums (1996's For Life and 1999's Heat) as well as seasoned the sound that endeared them to their fans. The group, comprised of brothers Andre, Brian, Chris, and Jason Dalyrimple, found success and a following among music lovers with such hits as "Candy Rain" and "Every Little Thing I Do." They even received a co-sign from rapper Heavy D, who contributed a verse on the remix to "Candy Rain." Hyperreal is also looking to open its services to regular folks.Soul For Real: Perfect Independent TimingĪmong the Jodeci’s and Shai’s of ‘90s R&B, Soul for Real was considered by many to be the second coming of the Jacksons. But he said the company has expanded to working with corporate clients to develop branded characters and mascots. Scott, a veteran of computer graphic design in the video game world who supervised the motion-capture work of Gollum on “The Lord of the Rings: The Two Towers,” declined to share details about Hyperreal’s future work with other A-list stars. You have to embrace that and move forward with that.” But none of them replace what makes you unique and how you are driving forward your vision. Soul for real how to#“There’s playbooks, and a lot of people write about how to do business or write about how to make things,” Scott told TheWrap. Why VFX Companies Want to Craft Your Hyper-Real Avatar for the MetaverseĬommenting on his strategy for sustaining his company’s growth, Scott emphasized the very thing that makes the Hypermodels so lifelike: human individuality. The fact that the digital versions of real, flesh-and-blood humans are owned by their real, flesh-and-blood human selves (or their estate) means that they can one day bring those models into other virtual spaces in the metaverse - a critical component to Web3 and the metaverse. (With 60 million views, “Jump” is the most-watched video featuring a virtual being.) Signaling confidence in Hyperreal’s continued growth, the Korean giant CJ ENM took a minority stake in Hyperreal in April. and, with entertainment mogul Simon Fuller and Verizon, invented an AI-driven alien pop princess named Alta B who appeared with the boy band Now United in their “Jump” video. Hyperreal, which is known for its “Hypermodel” digital humans, has in two years created a near-perfect double of pop star Madison Beer (for a performance that won a Webby for Tech Achievement) made Paul McCartney resemble a Beatles-era version of himself designed a virtual model of the late rapper The Notorious B.I.G. It’s that he’s putting those creations into the hands of the talent themselves, empowering them to drive the innovation. The true innovation of Remington Scott’s company, Hyperreal, is not just that he’s created strikingly lifelike digital versions of stars who are living or dead (or completely fictional).
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